Our planet is in trouble. 200 years of industrial and agricultural development have put the sensitive ecological systems off balance. The problems are man-made. Most of us realise that we can overcome these problems, even if it's a long way to go. But we can't go on like before.

At Saab we are convinced that responsibility, performance and the pleasure of driving can - and must - co-exist. Despite our limited size we act at the forefront. Acting in the smaller scale shouldn't stop us from thinking big. That's why we introduced Saab BioPower engines, and that's why we now combine it with hybrid technology in the Saab 9-X BioHybrid.

To make our point and to encourage others it is necessary to challenge the conventional. And that's one of the reasons why we join forces with another Scandinavian, design-driven company and launch an ecological clothing collection, based on 100 per cent bio-cotton and Fair Trade.

Reflective Circle is a company dedicated to ecological production, all the way from soil and seed to the finished garment and the distribution chain. The vision and the values embrace sustainability and ethics in a holistic and very practical way. And their clothes are designed to perform just like the Saab cars.

Automotive and clothing are two industries with a particular responsibility. They represent a substantial share of environmental impact. That also means that the potential improvement is huge. There is no reason to wait any further. Even if we cannot define the ultimate and final solutions, we are obliged to take the first steps in the direction we know is right.

Reflective Circle

Reflective Circle is a design company with a heart. Mainly active within the sphere of fashion and creating its own line of clothes, but also within education and the design of social visions.

Everything in Reflective Circle emanate from the same core - an ethical base, built of soft values. Reflective wants to represent an alternative for the consumer, who not only demands a well-designed surface, but also a well-designed karma.

Every step of the design process is equally important and everything is a part of Your Design. Everything matters: form, function, economy, production, retail, choice of materials as well as social relations, local transformations, and global visions.

All garments in the Pure BioPower Eco Clothing Collection are made from 100% Bio-cotton. The material is certified by Skal International, an inspection and certification organization, which certifies organic products, processes and inputs.

Josefin Lassbo, Head Designer

Josefin Lassbo was born 1973, in Gothenburg, Sweden. She practically grew up in the sewing studio and behind the theatre scene, since her mother was a tailor specialized on stage.

Aged eleven Josefin decided to be a fashion designer, and seven years later she received her first prestigious prize at "Jeunes crèateurs des modes" in Paris. After being educated within the field of arts and fashion for almost ten years, she graduated in the year 2000 as a Master of fashion design from the Danish Design School in Copenhagen. Alongside working in the commercial fashion industry of Sweden, she founded her company Reflective Circle International 2001. Since then, she joins the work as daily leader and head designer for Reflective Circle with consulting services for other companies, teaching and lecturing.

The Collection

Did you know that...
- The benefit with the Coroso nut is that its harvest leaves the rain forest untouched. Even more: the use of the Coroso nut gives an economic use to the rain forest and so helps to protect the rain forest. The Pure BioPower Eco Clothing Collection uses the Coroso nut for buttons.

The Pure BioPower Eco Clothing Collection by Saab/Reflective is women's, men's and unisex apparel and accessories. The clothing pieces in the collection include T-shirts, button-down shirts, jersey shirt, ladies shirt dress and tennis shirts. Additionally, the available accessories include hats, caps, scarfs, belts and bags. All items are available for purchase online at www.saabexpressions.com